Redesigning for relevance. An afternoon with DCX, frog, our clients and partners on what really has to change when the world moves faster than your organisation.
What really has to change when the world moves faster than your organization? Customers compare, decide and switch in minutes, often with their own AI. The screen is no longer the experience. The system behind it is.
Most transformations fail below the line, where customers can't see it and boards rarely look. So we'll look at both sides: the frontstage your customers experience, and the backstage that makes it real.
AI and agents shift from tools to intermediaries that search, decide and transact on the customer's behalf.
Sovereignty, supply chains and regulation turn dependence on technology, energy and partners into a strategic risk.
Expectations of fairness, trust and human contact rise, while trust in AI falls as its use grows.
How are you reinventing customer value and trust? Who owns the customer when AI does the searching, and who sets the rules when an assistant acts on their behalf?
Between the panels we split into smaller rooms to work on real client problems together, and bring what we find back to the main stage.
How to scale in the face of adversity: data, platforms, dependencies and the organisation behind them. Which backstage fix comes first?
An open-air site on the western docks: tents, fire pits and room to run panels, breakouts and a party across one afternoon and evening.
Casual. No suits allowed.
On-site parking is limited and paid, so public transport is the better option. Isolatorweg metro is about a five-minute walk from the venue.
Don't leave your laptop in the car. Lockers are available on site.
A recap of both panels and the breakouts you take part in, unlocked for attending clients on 16/10, two days after the festival.